Vertical Integration Strategy

Vertical Integration Strategy

Assessment

Interactive Video

Business

University

Hard

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The video tutorial discusses organizational strategy, focusing on integration as a growth strategy. It explains the concept of vertical integration, detailing how businesses can integrate along the value chain with suppliers, distributors, or retailers. The tutorial covers backward, forward, and balanced integration, highlighting their roles in market expansion and creating new value propositions.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the balanced approach to integration mentioned in the text.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How can vertical integration be beneficial for an organization?

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