Odell Beckhams Miracle Grab: Nike Millions, Web Fame

Odell Beckhams Miracle Grab: Nike Millions, Web Fame

Assessment

Interactive Video

Business, Physical Ed

University

Hard

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Nike gained $2.2 million in media exposure from Odell Beckham Jr.'s incredible one-handed touchdown catch during a Sunday night football game. Beckham wore Nike gloves, which the company highlighted in a tweet, directing fans to purchase the same gloves. The catch quickly went viral, inspiring creative online responses.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What product was highlighted in relation to Beckham's catch?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the reaction on the web after Beckham's catch?

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