Google Vs. DOJ: Future of the Search Advertising Market

Google Vs. DOJ: Future of the Search Advertising Market

Assessment

Interactive Video

Business

University

Hard

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The video discusses the search and advertising market, focusing on the DOJ's involvement in proposing behavioral remedies to address Google's monopoly. It highlights the potential impact on the advertising industry, emphasizing the role of AI and new search agents like ChatGPT. The discussion extends to the browser market, predicting increased competition and innovation with the potential divestiture of Chrome. The video concludes by exploring the future of search, advocating for a more competitive and innovative market landscape.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways could new browsers built around AI change the current search engine landscape?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of allowing innovation in search results and advertising experiences?

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