Pandora Jewelry Maker Is Ditching Mined Diamonds

Pandora is transitioning to exclusively using lab-grown diamonds, which are more environmentally friendly and cost-effective. The CEO supports this move as the right decision, highlighting that lab-grown diamonds are about one-third the cost of real diamonds. The new collection, Pandora Brilliance, will launch in the UK first, with a global rollout planned for next year.

In which country will the new collection be rolled out first?

When does Pandora plan to roll out the new collection worldwide?