How One Startup Faked Millions of Users to Raise Money

How One Startup Faked Millions of Users to Raise Money

Assessment

Interactive Video

Information Technology (IT), Architecture, Business

11th Grade - Vocational training

Hard

Created by

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The video discusses the concept of 'fake it till you make it' in the context of startups, using the example of IRL, a social media app that inflated its user numbers. It highlights the legal and ethical issues faced by companies that engage in such practices, including the downfall of IRL and the investigation by the SEC. The video also covers growth hacking strategies, the challenges of building a genuine user base, and the prevalence of fake engagement on the Internet, facilitated by AI. It concludes with a discussion on the dead Internet theory, which suggests much online content is artificially generated.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What principle is highlighted in the text regarding the approach to building a startup?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the consequences faced by the founder of IRL, Abraham Shafi, as mentioned in the text.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the text suggest about the relationship between venture capital and startup success?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Explain the concept of 'growth hacking' as described in the text.

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the ethical concerns raised in the text regarding user engagement and app development?

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