WPP CEO Sees Forces to Challenge Google, Facebook

WPP CEO Sees Forces to Challenge Google, Facebook

Assessment

Interactive Video

Business

University

Hard

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The video discusses the dominance of tech giants like Facebook and Google, the challenges they face, and potential competitors such as Amazon and traditional media. It highlights Amazon's influence in e-commerce and advertising, and the response of traditional media and other companies to these tech giants. The video also touches on the impact of e-commerce on retail dynamics.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Amazon influencing the product search market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the EU fines on Google and Facebook?

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