Individualism vs Collectivism in Cultures

Louis Medina discusses individualistic and collectivistic cultures, defining them using Stephen Hein's textbook. Individualistic cultures prioritize personal goals, while collectivistic cultures emphasize group goals. Examples include the US and UK as individualistic, and Pakistan and Nigeria as collectivistic. Cultural perspectives influence behaviors like shopping and emotions in the workplace. Studies show individualistic cultures favor self-gratification, while collectivistic cultures focus on group satisfaction. Emotional labor is less stressful in collectivist cultures. Future trends suggest rising individualism due to economic growth, but collectivistic values persist due to social relationships.

What is a key characteristic of individualistic cultures?

• Emphasis on group goals

• Collective decision-making

• Focus on personal achievements

• Prioritizing family over self

Which of the following countries is considered individualistic according to the 2011 study?

• United States

• Peru

• Nigeria

• Pakistan

In collectivistic cultures, shopping is often more satisfying when it is done for:

• Personal gratification

• The benefit of others

• Discounted goods

• Luxury items

How does emotional labor differ in collectivist cultures compared to individualist cultures?

• It requires more training

• It is less common

• It is less costly

• It is more stressful

What does the modernization theory predict about cultural values?

• A decrease in economic growth

• An increase in individualism

• A rise in collectivism

• A decline in individualism