Kennedy's 1960 Campaign Strategies

The video explores the strategies used in John F. Kennedy's 1960 presidential campaign, focusing on the use of campaign materials like hats, PT-109 novelties, and bumper stickers to create public engagement. It highlights the importance of media and public events in shaping public perception and discusses the close nature of the election, emphasizing the careful management and innovative techniques employed to secure a narrow victory.

What was one of the main objectives of John F. Kennedy's 1960 campaign?

• To reduce taxes

• To increase military spending

• To promote environmental policies

• To make his name known to the public

How did Kennedy's campaign utilize plastic hats?

• To sell as merchandise

• As a fashion statement

• To protect from rain

• To engage supporters at rallies and conventions

What was the effect of having Kennedy's name on various campaign materials?

• It created a sense of inevitability

• It confused voters

• It was ignored by the public

• It led to a decrease in support

What was the PT-109 novelty used for in Kennedy's campaign?

• As a new campaign technique to attract attention

• To promote a new movie

• To commemorate a naval battle

• As a gift for donors

What was the purpose of distributing coffee cups during the campaign?

• To use as a fundraising tool

• To promote a new coffee brand

• To encourage television watching parties

• To sell at campaign events

How were bumper stickers viewed in the context of Kennedy's campaign?

• As a method to track supporters

• As a way to advertise local businesses

• As an extension of the home

• As a form of personal expression

What was the significance of the 'Coffee with Senator and Mrs. Kennedy' program?

• It was a cooking show

• It was a morning program to engage voters

• It was a debate series

• It was a documentary about Kennedy's life

What was a key characteristic of Kennedy's 1960 campaign?

• A reliance on traditional media

• A focus on environmental issues

• A strong emphasis on foreign policy

• Careful manipulation and use of media

Why was the 1960 election considered one of the closest in American history?

• Because of a large number of candidates

• Due to a tie in the electoral college

• Because both candidates were very close in terms of votes

• Due to a recount in several states

What was a common strategy used in Kennedy's campaign to create a sense of public support?

• Holding large concerts

• Distributing campaign buttons and bumper stickers

• Launching a new political party

• Organizing charity events