Facebook Management and Strategy Insights

Facebook Management and Strategy Insights

Assessment

Interactive Video

Business

9th - 12th Grade

Hard

Created by

Olivia Brooks

FREE Resource

The video explores Facebook's evolution, highlighting key decisions and challenges. It covers the Yahoo acquisition offer, the introduction of Newsfeed, privacy issues with Beacon, Sheryl Sandberg's influence, the launch of Platform, and the strategic acquisition of Instagram. These events shaped Facebook's growth and its approach to privacy and innovation.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant change in Facebook's platform that contributed to its dynamic nature?

Introduction of static profiles

Removal of user profiles

Launch of the Newsfeed

Introduction of paid subscriptions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of Yahoo's offer to buy Facebook in 2006?

Facebook declined the offer

Yahoo withdrew the offer

The offer was never made

Facebook accepted the offer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main feature of Facebook's Newsfeed when it was first introduced?

A platform for video streaming

Real-time updates of friends' activities

A marketplace for buying and selling

A tool for professional networking

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Facebook's first major privacy scandal related to?

The launch of Facebook Beacon

The acquisition of Instagram

The IPO process

The introduction of the Newsfeed

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was brought in to help manage Facebook after the Beacon scandal?

Steve Jobs

Bill Gates

Sheryl Sandberg

Elon Musk

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of the Facebook Platform launched in 2007?

To enable third-party developers to build applications

To launch a new social media app

To allow users to create personal blogs

To introduce a new advertising model

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major concern with the Facebook Platform?

Limited application features

High development costs

Privacy issues with user data

Lack of user engagement

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