What is Customer Relationship Management (CRM)? ...And How to Use it.

The video explores Customer Relationship Management (CRM), emphasizing its role in building strong customer relationships and driving business growth. It traces the evolution of CRM from local businesses to global enterprises, highlighting the importance of data and technology. The video defines CRM as managing interactions with customers and outlines a five-step process for effective implementation. It also discusses the benefits of CRM, including customer insights and product improvement.

What new insight or understanding did you gain from this video?

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