The Golden Era of Pharmaceutical Research

The video explores the post-WWII pharmaceutical boom, highlighting key discoveries like cortisone, NSAIDs, and psychiatric drugs. It discusses the development of cortisone by Hench, Kendall, and Reichstein, leading to a Nobel Prize. The rise of NSAIDs, including ibuprofen, is covered, along with breakthroughs in psychiatric treatments with chlorpromazine. The video also delves into antimetabolites for cancer treatment by Hitchings and Elion, and introduces the concept of lifestyle drugs.

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