Sales and marketing shouldn't be separated

The video discusses the importance of building consumer-facing brands and the necessity of having an integrated sales and marketing strategy. It highlights the dual focus on selling products to retailers while marketing them to consumers, emphasizing the need for a unified approach. The speaker shares insights from years of experience, advocating for roles that combine sales and marketing to ensure cohesive efforts in reaching both retailers and consumers.

What new insight or understanding did you gain from this video?

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