Solving the Fragmentation Problem in Marketing

The video features a discussion with Mayor Gupta from Spotify, focusing on the importance of addressing root problems in marketing rather than symptoms. It highlights the challenges of fragmentation within marketing ecosystems and the need for a holistic understanding of consumer needs. The conversation emphasizes the integration of data for improved consumer engagement and the impact of organizational silos on marketing effectiveness. It advocates for systems thinking in marketing to drive success and concludes with insights on overcoming marketing challenges.

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