TED: The creative power of your intuition | Bozoma Saint John

The video discusses the importance of intuition in decision-making, especially in marketing. It highlights the balance between data and intuition, using personal anecdotes and historical examples. The speaker emphasizes the power of intuition in creativity and decision-making, encouraging viewers to trust their instincts alongside data. The narrative includes a case study of Beyoncé's early career and the role of intuition in her success. The speaker, a Netflix CMO, shares insights on using intuition in high-stakes marketing decisions, advocating for a reduced reliance on data and increased trust in intuition.

What new insight or understanding did you gain from this video?