ITALY: The Great Green Wall session on day two of COP26 at SECC.

The video discusses the importance of genuinely sustainable projects and the role of public-private mechanisms in supporting them. CEOs from the Sustainable Markets initiative highlight the need to address barriers such as project development capacity, cross-border networks, and evolving standards. The speaker emphasizes the urgency of action to make sustainability a key growth story, leveraging the potential of young populations and natural resources.

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