The video discusses retrieval practice, a technique that helps in both storing and recalling information. It contrasts passive study methods like rereading with active retrieval, which strengthens memory. Despite initial difficulty, retrieval practice is beneficial, akin to building muscle through weight training. Various methods such as flashcards and self-testing are suggested. The video emphasizes the importance of consistent practice to prevent memory fade and improve learning outcomes.

What new insight or understanding did you gain from this video?