Marketing: Marketing Plans Continued

The video tutorial explains the concept of a marketing plan, which balances market data with company goals and resources. It outlines the structure of a marketing plan, including mission statements, organizational objectives, and marketing objectives. A case study of Tabby's Ice Hockey Division is presented, highlighting its market position and the need to increase its market share. The video discusses setting specific goals and strategies to achieve them, emphasizing the importance of expanding retail outlets to capture market growth.

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