Back Door Selling

Back Door Selling

Assessment

Interactive Video

Business

University

Hard

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The video discusses various sales activities, highlighting the unethical practice of backdoor selling. This involves obtaining sensitive information from potential customers to gain an unfair advantage over competitors. The practice is both unethical and often illegal, and the video advises marketers and salespeople to avoid such strategies.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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