When Purpose and Politics in Advertising Collide

The video discusses the role of purpose-driven marketing and its impact on consumer behavior, emphasizing the importance of engaging both employees and consumers. It highlights how companies like KFC and Mass Mutual address social issues and the challenges of navigating CEO outspokenness. The discussion also covers the C-Suite's involvement in social issues, the intersection of brands and politics, and rebranding strategies at BlackRock and Mass Mutual.

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