VOICED : Cloned Pashmina goats help preserve

The video discusses the challenges and efforts in boosting Pashmina wool production in Indian Kashmir. It highlights the cloning of Pashmina goats to increase wool yield without increasing goat numbers, due to harsh climate conditions. The craftsmanship of Pashmina shawls, known for their intricate designs and high value, is threatened by cheap imports. Government initiatives aim to protect traditional artisans through patents and testing for authenticity. However, market trends and consumer awareness pose challenges, as many buyers struggle to distinguish genuine Pashmina products.

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