Testing a Concept for Value

Testing a Concept for Value

Assessment

Interactive Video

Business

University

Hard

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The video tutorial discusses evaluating business concepts by testing their ability to create value. It provides a checklist for assessing opportunities, focusing on the nature of the business, the value it offers, and its competitive advantage. The importance of market research and differentiation is highlighted, along with strategic pricing and potential risks in entering a market. The tutorial aims to guide viewers in determining the viability and potential success of their business ideas.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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