Cryptocurrency Is Taking Its First Steps Into The Super Bowl Ad Arena

Crypto platforms like FTX and crypto.com are investing heavily in advertising, including Super Bowl ads, to increase awareness and user engagement. These companies are spending large sums on sports sponsorships and are outspending traditional industries like airlines and hotels. The high-risk investments aim to broaden their reach, but there are concerns about whether these strategies will pay off, drawing parallels to the dot-com bubble.

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