VOICED : LVMH majority stake in Italys Loro Piana

The transcript discusses LVMH's acquisition of an 80% stake in the Italian fashion brand Loro Piana. Despite economic challenges in Italy, Loro Piana has been thriving, with a projected turnover of €700 million in 2013. The acquisition reflects a trend of French companies buying Italian brands and production, aiming to sell luxury goods globally. The Loro Piana family retains a 20% share, and current directors will remain in their roles, marking both an end and a new beginning for the brand.

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