What is New Product Development (NPD)? And How to Do it...

The video explains the concept of New Product Development (NPD) and its significance for project managers. It outlines the NPD process, emphasizing the need for a structured approach to minimize risks and ensure accountability. The video details the seven steps of NPD, from strategy to commercialisation, and highlights the relationship between NPD and project management methodologies like Scrum. It also discusses the engineering perspective on NPD, focusing on the 'fuzzy front end' and 'fuzzy back end' stages.

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