TOWS Analysis

The video explains the TOES analysis, a strategic tool related to SWOT analysis. While SWOT focuses on internal strengths and weaknesses to assess external opportunities and threats, TOES reverses this by first examining external factors. This approach helps identify internal strengths and weaknesses, offering a comprehensive view of a business's strategic position. The video highlights the complementary nature of TOES and SWOT, emphasizing their combined utility in understanding a firm's competitive environment.

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