
Persuasive Negotiation Tactics - Peripheral Route
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Business
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University
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Hard
Wayground Content
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The video discusses persuasive techniques in negotiation, focusing on peripheral route tactics. These tactics indirectly influence the other party by creating a context or aura around the negotiation. Examples include leveraging status, gender, social networks, and using techniques like similarity bias, priming, reciprocity, reactance, foot in the door, door in the face, and 'that's not all'. These methods aim to persuade by affecting perceptions and attitudes indirectly, contrasting with direct central route tactics.
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