SPACE Analysis (Strategy)

The video tutorial explains the SPACE analysis, a strategic planning tool used to evaluate a company's position and determine the most suitable competitive strategy. It involves assessing four key factors: financial strength, environmental stability, competitive advantage, and industry attractiveness. Each factor is scored, and the results are plotted on a quadrant to suggest strategies like aggressive, competitive, conservative, or defensive. The tutorial details the criteria for evaluating each factor and how to interpret the results to guide strategic decisions.

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