Gaining Management Support

The video emphasizes the critical role of management support in sustainability efforts. It outlines five key areas where management must be involved: visibility, budget allocation, time and resources, and providing air cover. The speaker stresses the importance of management walking the talk and ensuring that sustainability initiatives are backed by adequate funding and resources. Additionally, management should protect and support those working on sustainability projects from internal skepticism and resistance.

What new insight or understanding did you gain from this video?