Ethos: the Importance of Character in Influence & Persuasion

The video tutorial discusses the concept of ethos, emphasizing the importance of character in persuasion. It highlights actions like courtesy, generosity, and reliability as key to building trust and influence. The tutorial also explores attitudes such as flexibility, persistence, and optimism, which contribute to personal success and influence. The speaker provides practical advice on how to develop these traits and improve personal impact.

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