Interview with Drew Neisser, Author of CMO's Periodic Table

The video features Drew Neisser discussing his book, 'The CMO Marketing Periodic Table,' which compiles insights from 64 marketing experts. Neisser shares his journey of interviewing CMOs to understand their strategies and challenges. He offers advice for entrepreneurs, emphasizing the importance of strategy and storytelling. Neisser also discusses the evolution of his agency, Renegade, and the concept of 'marketing as a service,' highlighting the value of giving to get in business. The video concludes with recommendations for marketers and entrepreneurs.

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