Politeness Theory

The video discusses politeness theory and the concept of face, which are crucial for handling difficult conversations effectively. Politeness theory highlights the universal desire to be treated politely, while the concept of face involves maintaining a desired self-image. The video explains positive and negative face, emphasizing the importance of respecting others' esteem and freedom. Practical examples demonstrate how to apply these concepts in professional settings, such as requesting recommendations or addressing expense issues, to minimize face-threatening acts and improve communication.

What new insight or understanding did you gain from this video?