Bartlett and Ghoshal's International Strategies Model Simplified

The video explores Bartlett and Ghoshal's model for international strategies, focusing on the pressures of local responsiveness and global integration. It outlines four strategies: international, global, multidomestic, and transnational. Each strategy is explained with examples, highlighting how companies like Amazon, Intel, Nestle, and Unilever navigate these pressures to succeed in international markets. The video emphasizes the importance of balancing local customization with global integration to maintain core competencies and achieve economies of scale.

What new insight or understanding did you gain from this video?