Recommendation Systems

The video discusses the importance of recommendation systems for online stores, using examples like Amazon, Netflix, and Spotify. It highlights the challenges online stores face without recommendations, such as lack of personalized experiences and product discovery issues. The video explains how recommendation systems help users find products and increase store engagement. It also touches on the role of data and big data in powering these systems and introduces the concept of building recommendation engines, which will be explored further in the next video.

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