Luxury Brands Making Money on the High Street

The transcript discusses the paradox of luxury brands thriving during economic downturns, highlighting Mulberry's significant profit increase and successful expansion strategy. It explores consumer behavior, noting that disposable income hasn't decreased as much as expected due to lower mortgage payments. The role of celebrities in marketing luxury fashion is emphasized, with examples like Alexa Chung and Emma Watson boosting brand appeal. The aspirational lifestyle promoted by celebrities influences consumer spending, as people aspire to emulate their lifestyles.

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