VOICED : Una Rusia nostálgica inaugura los primeros "McDonald's rusos"

VOICED : Una Rusia nostálgica inaugura los primeros "McDonald's rusos"

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Interactive Video

Business, Social Studies

9th - 12th Grade

Hard

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McDonald's has exited Russia after over 30 years due to the Ukraine invasion. The restaurants have reopened under a new brand, 'Delicious Point', with changes in the menu and branding. Customers are excited about the reopening, reminiscent of the initial launch in 1990. The new owner, Alexander Gobor, plans to retain all employees and expand the business, having acquired it shortly after McDonald's announced its exit. The Russian market was significant for McDonald's, contributing to 9% of its global revenue.

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