David Ogilvy: The Father of Advertising

David Ogilvy: The Father of Advertising

Assessment

Interactive Video

Business

12th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

David Ogilvy, known as the father of advertising, revolutionized the industry with his modern approach. He emphasized the importance of concrete facts over clichés and believed in treating customers with respect. Ogilvy's advertising philosophy was built on four principles: creative brilliance, achieving results, research, and professional discipline. His work and ideas have left a lasting impact, influencing media like the TV series Mad Men.

Read more

1 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

Evaluate responses using AI:

OFF