VRIO Analysis

The video tutorial explains the VRIO framework, a tool for internal analysis of a firm's resources and capabilities. VRIO stands for Valuable, Rare, Inimitable, and Organized, guiding firms to identify resources that can provide competitive advantages. Each element is detailed: valuable resources help negate threats or exploit opportunities; rare resources are not common among competitors; inimitable resources are difficult to copy due to historical conditions, causal ambiguity, or social complexity; and organized resources require a firm to be structured to exploit them effectively.

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