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How Campbell's Soup Has Stood The Test of Time
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History
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11th Grade - University
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Hard
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The video explores the history of Campbell's Soup, from its founding by Joseph Campbell and his partnership with Arthur Dorrance, to the innovation of condensed soup by John Dorrance. It covers the evolution of the brand, marketing strategies, and significant acquisitions. The video also discusses challenges faced by the company, including factory shutdowns and changes in consumer preferences, leading to modern developments and a resurgence during the COVID-19 pandemic.
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