Why gender-based marketing is bad for business | Gaby Barrios

The video discusses the Women's World Cup and the marketing strategies targeting women. It critiques the use of gender as a marketing shortcut, arguing that it is outdated and ineffective. The speaker presents data-driven insights showing that gender is rarely the most predictive factor for consumer needs. Examples are provided to illustrate the benefits of gender-neutral marketing strategies. The video concludes with a call to action for businesses to rethink their reliance on gender-based marketing to foster growth and societal progress.

What new insight or understanding did you gain from this video?