Motivational Orientation in a Negotiation

The video tutorial explores the concept of orientation in negotiation, emphasizing how motivation shapes negotiation strategies. It discusses three primary motivational orientations: interest-based, rights-based, and power-based. Interest-based motivation focuses on achieving specific goals or interests, rights-based motivation is driven by a sense of entitlement or adherence to rules, and power-based motivation involves exerting influence or power over others. Understanding these motivations helps negotiators better their positions and achieve desired outcomes.

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