Iceland pledges to make own-brand packaging plastics-free within five years

The video discusses the pervasive issue of plastic waste, highlighting its long-lasting impact on the environment. It focuses on Iceland's initiative to make their products plastic-free within five years, using alternative materials like paper and cellulose. While this move is pioneering, it faces criticism for potentially increasing carbon emissions and energy use. Despite Iceland's small market share, they aim to influence larger retailers and change consumer habits. The video also reflects on past packaging practices and the potential for a plastic-free future.

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