Bass Diffusion Model

The Bass diffusion model, developed by Frank Bass in 1969, extends the diffusion of innovations theory by examining how new technologies are adopted in society. It identifies two adopter types: innovators and imitators, each with a coefficient to estimate adoption speed and consistency. The model reveals a consistent S-shaped adoption curve, unaffected by managerial decisions, making it useful for predicting technology diffusion, such as social media, in new populations.

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