Fujifilm: From Photo Film to Cosmetics

Fujifilm faced a crisis with the decline of the photo film market. Under the leadership of Komori, the company repurposed its technology and expertise to diversify into new areas such as healthcare and cosmetics. Komori's strategic vision and strong leadership facilitated a cultural shift within the company, encouraging innovation and entrepreneurship. Fujifilm established a new research facility and launched successful products like Astalift in the cosmetics industry. The transformation turned Fujifilm into a diverse scientific enterprise, with healthcare and cosmetics becoming its most profitable divisions.

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