On The Supply Chain, From The Truckers Who Keep It Running

The video discusses the challenges faced by truckers during the holiday season, including stress and driver shortages. Austin Carter and Sierra Nicole, founders of Elite Trade Academy, share insights on the importance of safety and the industry's capacity to meet holiday demands. They emphasize the need for more drivers and highlight trucking as a viable career option, especially for women and underserved communities. The discussion also covers personal journeys in trucking, the need for leadership, and the lack of marketing targeting younger generations and women.

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