Zorana Ivcevic - Managing the Creative Process

Zorana Ivcevic, a research scientist at Yale, discusses her study on creativity, focusing on the role of emotions and self-regulation in the creative process. She explores the journey from idea to product, emphasizing the challenges and emotional hurdles like anxiety that creatives face. Ivcevic highlights the importance of managing these emotions to persist and succeed in creative endeavors, offering insights into strategies for overcoming creative blocks and performance anxiety.

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