What new insight or understanding did you gain from this video?
Chasing the Consumer
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The video discusses McDonald's adaptation of Japanese menu items like the Teriyaki Burger, the role of Studio M in product development, and the balance between global strategy and local adaptation. It highlights Sarah's career journey, emphasizing the importance of listening to customers. The video also covers McDonald's commitment to deliciousness and health, the impact of technology and competition, sustainability efforts, and leadership challenges in Japan.
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