TED: Why are we making pizza boxes out of endangered trees? | Nicole Rycroft

The video discusses the critical role of supply chains in climate stabilization, highlighting their significant carbon footprint. It explores challenges in scaling innovative solutions due to financial and market barriers. Canopy's work in transforming supply chains, particularly in the forest industry, is showcased as a model for sustainable change. The importance of market conditions and collaboration among industry leaders is emphasized to drive transformation. Success stories, such as the Renew Cell mill, illustrate the potential for sustainable supply chains, urging a shift from carbon-intensive practices to more sustainable alternatives.

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