Progressive Insurance's CMO On To Grow During a Pandemic

Progressive Insurance's CMO On To Grow During a Pandemic

Assessment

Interactive Video

Business

University

Hard

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The video discusses seven key marketing lessons learned during the pandemic, emphasizing strategic speed, the role of producers, home office dynamics, innovation, seamless integration, balancing data with creativity, and the importance of characters in campaigns. A bonus lesson highlights the need for differentiation in advertising. The presentation concludes with a Q&A session addressing marketing challenges and strategies.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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