Digital Marketing 101 Quiz

What percentage of Americans are online almost constantly?

• 15%

• 31%

• 89%

• 50%

Which of the following is NOT a component of digital marketing?

• Email

• Web-based Advertising

• Social Media

• Television

What is the primary goal of search engine optimization (SEO)?

• To increase social media followers

• To rank higher in search engine results

• To create email campaigns

• To design mobile apps

Which company uses content marketing to position itself as a small business authority?

• Patagonia

• Tesla

• American Express

• Starbucks

Which digital marketing type involves paying a fee each time an ad is clicked?

• SEO

• PPC

• Content Marketing

• Affiliate Marketing

Which marketing strategy involves partnering with influencers?

• Influencer Marketing

• Content Marketing

• Email Marketing

• SEO

What is a key feature of digital marketing that allows for real-time feedback?

• Cost-effectiveness

• Interactivity

• Accessibility

• Personalization

What is a benefit of digital marketing's data-driven nature?

• Higher costs

• Limited reach

• Increased complexity

• Informed decision-making

What is a major advantage of digital marketing over traditional marketing?

• Limited data

• Higher costs

• Less personalization

• Lower entry costs

Why is digital marketing essential in today's business environment?

• It limits customer reach

• It reduces online presence

• It engages global audiences

• It is only for large businesses