Service Marketing Quiz

What is the primary focus of service marketing?

• Focusing on traditional marketing principles

• Promoting and delivering intangible services

• Delivering tangible products

• Promoting physical goods

Which characteristic of service marketing refers to the inability to store services for future use?

• Heterogeneity

• Inseparability

• Intangibility

• Perishability

How do service marketers make intangible services more tangible?

• By increasing product variety

• Through branding and storytelling

• By offering discounts

• Through aggressive advertising

Which challenge in service marketing involves the need for customization?

• Intangibility

• Inseparability

• Heterogeneity

• Perishability

What does the 'Product' aspect of the 4 Ps in service marketing focus on?

• Pricing strategies

• Developing a service that meets customer needs

• Distribution channels

• Promotional activities

Which of the following is an example of 'Place' in service marketing?

• Providing loyalty programs

• Creating emotional advertisements

• Using a mobile app for service access

• Offering discounts

What is a key strategy Disney uses to ensure exceptional customer service?

• Expanding park locations

• Investing in employee training

• Offering free merchandise

• Reducing ticket prices

How does Disney enhance visitor convenience and personalization?

• Through wearable technology like magic bands

• Through frequent flyer programs

• By reducing wait times

• By offering free meals

What is a central goal in service marketing according to the summary?

• Reducing marketing costs

• Focusing on product innovation

• Building strong long-term relationships with customers

• Maximizing short-term profits

What is emphasized in the summary of service marketing?

• Aggressive advertising

• Product diversification

• Exceptional customer experiences and relationship building

• Cost reduction strategies